Fabletics works on a business model that is similar to Amazon. The difference between Fabletics and Amazon lies in the years of operation and clothing items sold. Fabletics has been in operation for three years now, but Amazon has been in operation for almost two decades. Another difference is that Fabletics has focused on a specific market niche on activewear and sportswear clothing. On the other hand, Amazon sells almost everything ranging from electronics, books to fashion clothing. The similarity between the stores is that they have strived to open up brick and mortar stores. Amazon has been in operation for many years and controls 20 percent of the current e-commerce platform. Fabletics got into the industry to compete with Amazon in the online activewear market. Fabletics has done a really good job.
Fabletics success is because of its business plan. The firm has always focused on enhancing the customer experience by giving them a personalized shopping experience. The result is that one can get customized shopping items. Fabletics works on a subscription business model. The subscription is on a monthly basis. Members of the clothing store get clothing items shipped to their location ever month. Fabletics is a great company that has created a revolution in the activewear and sportswear industry. The company has helped many people get exercising clothing at the best prices. The firm has created a flexible business model where members can opt to stay or skip a month. It means that the firm can easily retain its customers hence more business.
Fabletics has always encouraged a reverse showrooming business model. Many companies fail in their business ventures because of the showrooming. People browse through items offline but later decide to purchase items elsewhere. Fabletics has reversed the model by ensuring that customers stick to the company. The affordability of the products has seen many people leave other companies and purchase at Fabletics. Fabletics has turned out the showroom business model to their benefit. The company has also released online and offline stores. Company members can purchase items on any store. Close forty percent of people that walk through Fabletics stores are members. The firm attracts another twenty-five percent of people that go through the retail platforms. The availability of online and offline stores have increased the company’s flexibility and encouraged many shoppers.
Fabletics came about after its founders noticed a gap in the activewear industry. Kate Hudson, Adam Goldenberg, and Don Ressler came together to release clothing at an affordable price and great designs. According to the company founders, there were other luxury brands when Fabletics started. Fabletics managed to beat all these companies by offering products and services that were easily accessible. Fabletics has grown to become a brand that inspires its customer’s active lifestyle. The company has contributed a lot to changing the lifestyle of many by encouraging exercising. To further inspire its customers, Fabletics has created an active community where people show how they live their passions daily. These aspects of the company have made it become a luxury fashion brand.