A Look at Why Jose Borghi is an Advertising Expert to Reckon with in Brazil and the Rest of the World

Jose Borghi has undeniably proven to be one of the most influential advertisers in Brazil. In fact, he is the brains behind the inception of the Mullen Lowe agency, which was previously known as Borghi Lowe. Jose Borghi is also acknowledged in the Brazilian advertising industry for creating memorable advertising campaigns such as Mammals of Parmalat, which includes children dressed as stuffed animals. Aside from jingles, the children sing an unforgettable hit song by Zeze de Camargo and Luciano dubbed It is the Love.

Earlier in his life, Jose Borghi faced difficulty in identifying the ideal career path to follow. However, all that changed during his third year of high school. Jose’s sister invited him to attend a presentation of commercials hosted at the Castro Neves Theater. The performance helped to clear his mind and set him up for a successful future.

Background

Jose Borghi holds a degree in adverting and propaganda from the popular Pontifical Catholic University (PUC) of Rio de Janeiro. After culminating his studies, he landed his first job at Standard Ogilvy agency in 1989. Jose Borghi later moved to several other well-known advertising agencies in Brazil like Talent, FCB, DM9/DDB and Leo Burnett. His vast experience and knowledge in the Brazilian adverting world propelled him to partner with Erh Ray in a bid to create an ad agency called BorghiErh. At the time, they had no godfather, bank support or investors and what Jose Borghi knows.

Jose and Erh Ray worked hard to grow the agency from scratch. As such, they quickly garnered numerous clients of which most of them are still loyal customers to date. In December 2006, Lowe partnered with the agency to form Borghi Lowe. This rebranding took place after Erh Ray abandoned his partnership. Since then, the adverting agency has grown more successful and popular both in Brazil and globally. This growth attracted the Mullen Group, which joined forces with Borghi Lowe to form Mullen Lowe. As a result, Jose Borghi is the current co-CEO alongside Andre Gomes, a prominent Brazilian publicist and more information click here.

Accomplishments

Borghi’s experience and career trajectory have taught him that nothing comes easy. He is well-aware of his ability to persevere in adverse circumstances. As a result, he has learnt to rely more on his effort as opposed to external aspects. Throughout his career, Jose Borghi has created campaigns for top companies like Folha Group, Unilever, America On Line among many others. Additionally, he has won numerous industry accolades including 10 Clios Awards, 14 Cannes Lions and 10 The One Show Awards among others and his facebook.

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