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It is not every day that someone gets to meet the Queen of England but this is just what Daniel Taub did on fine day in 2011 as part of a ambassadorial trip. For Daniel Taub, who was himself born in the 60s in England but immigrated to Israel due to his Orthodox Judaism, this was something of a homecoming. Learn more about Daniel Taub: http://www.daniel-taub.co.il/
As of his 2011 meeting with the Queen of England, Mr. Taub was operating as the premier Israeli diplomat and was overjoyed to be returning to the country he had grownup in. The Queen had a interesting question to ask: Who did it feel to be a representative to the very country he had been born in?
Daniel Taub responded that he couldn’t be happier to be doing it as it allowed him the opportunity to build up bridges between the two world powers that had not even existed and patch up those which had since fallen into disrepair.
Such was the ethos of the Israeli diplomat who would, only four years later, retire wholly from political life. Mr. Taub was so effective in his role as ambassador that during his retirement party a whole host of England’s Jewish community flocked to see him and give him a proper send off and lament his exit from world politics.
All of them were intensely saddened to see him go. A bevvy of opinion polls have since shown that Taub was one of the single most popular Israeli political envoys to Britain of all time, rivaling even former famed diplomat, Schlomo Argov. Read more: Daniel Taub | About and Daniel Taub | LinkedIn
Somewhat later, when Mr. Taub spoke publicly about his exit from politics he was asked what he thought contributed most to his immense popularity and political success. He responded that building bridges instead of burning them down was, of course, central to any political success but also noted another more central factor, putting aside one’s own personal bias in favor of the greater good.
Mr. Taub stated that many of the politicians he spoke to continuously asked him how he managed to remain so neutral and open minded, how he was able to separate his personal opinions from the needs of the nations he was representing and negotiating with.
He responded flatly that what was good for Israel was good for him and for many other countries in the world.
Over the years, ways of advertising have evolved to adapt to the changing technology. Creating a successful advertising campaign can, however, prove a challenge to businesses. An advertising guru, Lori Senecal, shed some insight on the best approaches that one can adopt to ensure the advert gets the impact intended. Lori also expounded on some advertising avenues that are trending.
Mobile phones have become a must-have possession for most people recently. These owners are also believed to spend a great portion of their time on these devices. These reasons are what makes mobile advertising an effective way of selling any product or service. Statistics show that about $60 billion was earned from internet marketing in 2015. It is notable that a bigger percentage of the revenue was through the mobile phones.
The use of social media platforms has been on the rise in the last few years. Avenues, such as Google and Facebook, provide a good arena for businesses to parade their products and services. Statics indicate that these two platforms have greatly contributed to the growth of advertising by about 76 percent between 2014 and 2015.
How to Increase the Impact
Even with many people accessing Internet ads, some challenges hinder their effectiveness. Many people are bothered by such adverts mostly opting to block or skip them especially when they are long. Businesses can ensure that their ads get viewed by creating shorter ones that capture the viewers’ attention. Businesses also need to consider the age factor when settling on avenues like Facebook for advertising. Most Facebook users are the young people. Creating ads with them in mind increases the effectiveness. Another upcoming way is the use of messaging apps as an advertising arena. The viewer is more likely to pay attention if an advert features a relatable person rather than a celebrity.
About Lori Senecal
Lori Senecal is a titan in the advertising industry gauging by the experience she has gathered over the years. Her current engagement is her post at Crispin Porter + Bogusky as the International Executive Officer. She previously worked for Kirshenbaum Bond Senecal + Partners among other top companies.
Lori Senecal studied at McGill University. Her area of study was in Bachelor of Commerce degree in marketing and finance.
Follow her on Twitter
Read more: http://inspirery.com/lori-senecal/