Over the years, ways of advertising have evolved to adapt to the changing technology. Creating a successful advertising campaign can, however, prove a challenge to businesses. An advertising guru, Lori Senecal, shed some insight on the best approaches that one can adopt to ensure the advert gets the impact intended. Lori also expounded on some advertising avenues that are trending.
Mobile phones have become a must-have possession for most people recently. These owners are also believed to spend a great portion of their time on these devices. These reasons are what makes mobile advertising an effective way of selling any product or service. Statistics show that about $60 billion was earned from internet marketing in 2015. It is notable that a bigger percentage of the revenue was through the mobile phones.
The use of social media platforms has been on the rise in the last few years. Avenues, such as Google and Facebook, provide a good arena for businesses to parade their products and services. Statics indicate that these two platforms have greatly contributed to the growth of advertising by about 76 percent between 2014 and 2015.
How to Increase the Impact
Even with many people accessing Internet ads, some challenges hinder their effectiveness. Many people are bothered by such adverts mostly opting to block or skip them especially when they are long. Businesses can ensure that their ads get viewed by creating shorter ones that capture the viewers’ attention. Businesses also need to consider the age factor when settling on avenues like Facebook for advertising. Most Facebook users are the young people. Creating ads with them in mind increases the effectiveness. Another upcoming way is the use of messaging apps as an advertising arena. The viewer is more likely to pay attention if an advert features a relatable person rather than a celebrity.
About Lori Senecal
Lori Senecal is a titan in the advertising industry gauging by the experience she has gathered over the years. Her current engagement is her post at Crispin Porter + Bogusky as the International Executive Officer. She previously worked for Kirshenbaum Bond Senecal + Partners among other top companies.
Lori Senecal studied at McGill University. Her area of study was in Bachelor of Commerce degree in marketing and finance.
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Read more: http://inspirery.com/lori-senecal/