Norman Pattiz the Broadcasting entrepreneur.

Norman Pattiz is a man with many achievements in the media industry. His experience of 40 years in radio syndication is unmatched. He has founded several ventures, notable ones being Podcast One, Courtside Entertainment and Westwood One, which owned several radio networks and talk shows. Courtside Entertainment Group focused on production and distribution of quality programming.

Pattiz has also served in various other capacities. In the year 2000, President Clinton appointed him to the Broadcasting Board of Governors of the United States of America. President Bush also confirmed him to the same position, showing that he was a reliable person for the job in spite of the change in government.

In an interview captured on, Pattiz shares more about his experience and vast achievements. The idea of Podcast One was born out of his experience at Westwood One and interaction with Kit Gray who had been working on other people’s podcasts from his apartment. Pattiz recounts this experience as a trigger for the eventual formation of Podcast One.

Pattiz is involved in the business of the company. It includes ad sales and technology. To him, implementation is everything when it comes to bringing ideas to life. He is excited by the fact that content consumption has become democratic, which makes it easy for them to know the success of podcasts. Learn more:

Reading the trades have worked for Pattiz, and he advises any entrepreneur to follow this trend. It helps entrepreneurs to know what is happening and also to understand the other players. Although he does not listen to books, he would listen to a book on demand. He believes in staying engaged and that is why he is usually the first one in the morning and the last one at night. He gives credit to some of his heroes like Bill Paley, Steve Ross, and Dan Miller for his inspiration and knowledge. Learn more:

Pattiz has emerged as a great entrepreneur in the media industry. His successes include the promotion of Westwood One which he founded in 1974 and served as its consultant and Chief Executive Officer at various times. From there he moved to Podcast One where he has served as its Executive Chairman and Chief Executive Officer.

Podcast One has grown tremendously in its focus on podcast network, emerging as a leading national advertiser. Pattiz believes that podcasts provide a unique advertising and brand awareness. Research shows that podcast listeners are more receptive to brand messages. Edison Research established this in its study on the efficiency of podcast marketing.


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