Many restaurants would like to be more like Sweetgreen. The restaurant is known for their amazing salads and has backing from numerous big name investors. They are local, organic, fresh and extremely popular. According to the CEO, Nathanial Ru, the brand has meaning. Learn more: https://angel.co/nathaniel-ru
Sweetgreen uses the latest technology and thirty percent of their business is done through their mobile app or their website. Their corporate office is almost completely closed five times each year so all of their corporate employees can work in their restaurants.
The founders of Sweetgreen are Nathanial Ru, Nicolas Jammet and Jonathan Neman. They originally met in an entrepreneurship class at Georgetown University. They believed Georgetown needed options for healthy eating and opened their first restaurant in 2007 right after they graduated college. They knew if they could survive when campus was empty for winter break their business would succeed. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
Nathanial Ru knew he needed to build a good team if the restaurant was to succeed. He has personally worked every position and found it difficult to delegate to a new team. He realized even if he was not comfortable with the idea he needed to build that team sooner rather than later. He has a lot of admiration for Kevin Plank because of what he has accomplished with Armour. He feels the company stands for so much more than simply itself.
Nathanial Ru attended the McDonough School of Business at Georgetown University and graduated in 2007 with a BS in Finance. The same year he co-founded Sweetgreen with two other graduates. The restaurant was casual and fast with a sustainable kitchen. Their main focus was on local sourcing and sustainability. The first location was in the center of Georgetown and has expanded to 27 locations in six states. They plan to future expansion in the West Coast. Everything started because the three men believed their community needed a place to eat with healthy and delicious food and a dining option that was eco-friendly.
Nathanial Ru felt food should suit peoples values, tastes, budgets, communities and imaginations. Nathanial and the other founders started sweetlife in 2010.This was the biggest food and music festival in the region. The event brings in 20,000 attendees and offers high profile and cutting edge music artists. Food is available from farmers, local purveyors, food trucks and top chefs. Sweetlife represents health, good living, community, well being and sustainability. The event has turned into a party with purpose. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA