A Look at Why Jose Borghi is an Advertising Expert to Reckon with in Brazil and the Rest of the World

Jose Borghi has undeniably proven to be one of the most influential advertisers in Brazil. In fact, he is the brains behind the inception of the Mullen Lowe agency, which was previously known as Borghi Lowe. Jose Borghi is also acknowledged in the Brazilian advertising industry for creating memorable advertising campaigns such as Mammals of Parmalat, which includes children dressed as stuffed animals. Aside from jingles, the children sing an unforgettable hit song by Zeze de Camargo and Luciano dubbed It is the Love.

Earlier in his life, Jose Borghi faced difficulty in identifying the ideal career path to follow. However, all that changed during his third year of high school. Jose’s sister invited him to attend a presentation of commercials hosted at the Castro Neves Theater. The performance helped to clear his mind and set him up for a successful future.

Background

Jose Borghi holds a degree in adverting and propaganda from the popular Pontifical Catholic University (PUC) of Rio de Janeiro. After culminating his studies, he landed his first job at Standard Ogilvy agency in 1989. Jose Borghi later moved to several other well-known advertising agencies in Brazil like Talent, FCB, DM9/DDB and Leo Burnett. His vast experience and knowledge in the Brazilian adverting world propelled him to partner with Erh Ray in a bid to create an ad agency called BorghiErh. At the time, they had no godfather, bank support or investors and what Jose Borghi knows.

Jose and Erh Ray worked hard to grow the agency from scratch. As such, they quickly garnered numerous clients of which most of them are still loyal customers to date. In December 2006, Lowe partnered with the agency to form Borghi Lowe. This rebranding took place after Erh Ray abandoned his partnership. Since then, the adverting agency has grown more successful and popular both in Brazil and globally. This growth attracted the Mullen Group, which joined forces with Borghi Lowe to form Mullen Lowe. As a result, Jose Borghi is the current co-CEO alongside Andre Gomes, a prominent Brazilian publicist and more information click here.

Accomplishments

Borghi’s experience and career trajectory have taught him that nothing comes easy. He is well-aware of his ability to persevere in adverse circumstances. As a result, he has learnt to rely more on his effort as opposed to external aspects. Throughout his career, Jose Borghi has created campaigns for top companies like Folha Group, Unilever, America On Line among many others. Additionally, he has won numerous industry accolades including 10 Clios Awards, 14 Cannes Lions and 10 The One Show Awards among others and his facebook.

More Visit: https://www.crunchbase.com/person/jose-henrique-borghi#/entity

Nathanial Ru And His Belief Sweetgreen Is Exactly What The Community Needed

Many restaurants would like to be more like Sweetgreen. The restaurant is known for their amazing salads and has backing from numerous big name investors. They are local, organic, fresh and extremely popular. According to the CEO, Nathanial Ru, the brand has meaning. Learn more: https://angel.co/nathaniel-ru

 

Sweetgreen uses the latest technology and thirty percent of their business is done through their mobile app or their website. Their corporate office is almost completely closed five times each year so all of their corporate employees can work in their restaurants.

 

The founders of Sweetgreen are Nathanial Ru, Nicolas Jammet and Jonathan Neman. They originally met in an entrepreneurship class at Georgetown University. They believed Georgetown needed options for healthy eating and opened their first restaurant in 2007 right after they graduated college. They knew if they could survive when campus was empty for winter break their business would succeed. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3

 

Nathanial Ru knew he needed to build a good team if the restaurant was to succeed. He has personally worked every position and found it difficult to delegate to a new team. He realized even if he was not comfortable with the idea he needed to build that team sooner rather than later. He has a lot of admiration for Kevin Plank because of what he has accomplished with Armour. He feels the company stands for so much more than simply itself.

 

Nathanial Ru attended the McDonough School of Business at Georgetown University and graduated in 2007 with a BS in Finance. The same year he co-founded Sweetgreen with two other graduates. The restaurant was casual and fast with a sustainable kitchen. Their main focus was on local sourcing and sustainability. The first location was in the center of Georgetown and has expanded to 27 locations in six states. They plan to future expansion in the West Coast. Everything started because the three men believed their community needed a place to eat with healthy and delicious food and a dining option that was eco-friendly.

 

Nathanial Ru felt food should suit peoples values, tastes, budgets, communities and imaginations. Nathanial and the other founders started sweetlife in 2010.This was the biggest food and music festival in the region. The event brings in 20,000 attendees and offers high profile and cutting edge music artists. Food is available from farmers, local purveyors, food trucks and top chefs. Sweetlife represents health, good living, community, well being and sustainability. The event has turned into a party with purpose. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA