Over the years, ways of advertising have evolved to adapt to the changing technology. Creating a successful advertising campaign can, however, prove a challenge to businesses. An advertising guru, Lori Senecal, shed some insight on the best approaches that one can adopt to ensure the advert gets the impact intended. Lori also expounded on some advertising avenues that are trending.
Mobile phones have become a must-have possession for most people recently. These owners are also believed to spend a great portion of their time on these devices. These reasons are what makes mobile advertising an effective way of selling any product or service. Statistics show that about $60 billion was earned from internet marketing in 2015. It is notable that a bigger percentage of the revenue was through the mobile phones.
The use of social media platforms has been on the rise in the last few years. Avenues, such as Google and Facebook, provide a good arena for businesses to parade their products and services. Statics indicate that these two platforms have greatly contributed to the growth of advertising by about 76 percent between 2014 and 2015.
How to Increase the Impact
Even with many people accessing Internet ads, some challenges hinder their effectiveness. Many people are bothered by such adverts mostly opting to block or skip them especially when they are long. Businesses can ensure that their ads get viewed by creating shorter ones that capture the viewers’ attention. Businesses also need to consider the age factor when settling on avenues like Facebook for advertising. Most Facebook users are the young people. Creating ads with them in mind increases the effectiveness. Another upcoming way is the use of messaging apps as an advertising arena. The viewer is more likely to pay attention if an advert features a relatable person rather than a celebrity.
About Lori Senecal
Lori Senecal is a titan in the advertising industry gauging by the experience she has gathered over the years. Her current engagement is her post at Crispin Porter + Bogusky as the International Executive Officer. She previously worked for Kirshenbaum Bond Senecal + Partners among other top companies.
Lori Senecal studied at McGill University. Her area of study was in Bachelor of Commerce degree in marketing and finance.
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Read more: http://inspirery.com/lori-senecal/
In the market, there are excellent wines whose prices can be afforded by the average citizens. The only challenge is finding the right place where great wine is sold. Most of these inexpensive wines taste amazing, and yet their prices do not exceed $30 which is the beauty of it all. The main focus of Dr. Akhil Reddy is the provision of inexpensive healthcare to all irrespective of their stature or status. Being both a dentist and a wine connoisseur, Mr. Reddy tries to deliver excellent vintage that will be accessible by all budgets in the economy. He has then successfully combined a list of wines with a great taste similar to those high profiled ones with their cost rather affordable.
The other technique of getting the best wine may entail assessing grape types which do not get as much attention as they deserve. These may be types like Voisinho and Chenin Blanc. According to him French taste in fine dining is never complete without the ultimate accompanying of good wine. Dr. Akhil is currently attached to MB2 Dental practitioners where he is the leading dentist. This dental facility gives dentists the resources and capacity to practice their expertise in various parts of the United States. MB2 Dental is a successful company that was founded in 2009 by Dr. Steven Villanueva. It has since grown to be much stable with more than 75 employees and offices exceeding 60 in different parts of the country.
Dr. Akhil is a dentist by profession who also happens to have a passion for wines. His long hunt for good varietals has seen become a better wine connoisseur with a taste for composed flavors and expertise in the production of wine. He has sufficient knowledge that will let him find great wines from where nobody expected. He received his B.S. in Biological science from University of the Pacific’s Accelerated Dental Program before attaining his Doctorate in Dental Surgery at the age of 23. His early career started after graduation as he moved back to his home state in Dallas to practice. His expertise in family dentistry and cosmetics allowed him to flourish in the field. The ability to give comprehensive and maximize the regions served started from his multiple partnerships and consultations with accomplished dentist doctors. He owes his success to the collaboration of those working below him as they constantly give him advice and fresh ideas.
Many restaurants would like to be more like Sweetgreen. The restaurant is known for their amazing salads and has backing from numerous big name investors. They are local, organic, fresh and extremely popular. According to the CEO, Nathanial Ru, the brand has meaning. Learn more: https://angel.co/nathaniel-ru
Sweetgreen uses the latest technology and thirty percent of their business is done through their mobile app or their website. Their corporate office is almost completely closed five times each year so all of their corporate employees can work in their restaurants.
The founders of Sweetgreen are Nathanial Ru, Nicolas Jammet and Jonathan Neman. They originally met in an entrepreneurship class at Georgetown University. They believed Georgetown needed options for healthy eating and opened their first restaurant in 2007 right after they graduated college. They knew if they could survive when campus was empty for winter break their business would succeed. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
Nathanial Ru knew he needed to build a good team if the restaurant was to succeed. He has personally worked every position and found it difficult to delegate to a new team. He realized even if he was not comfortable with the idea he needed to build that team sooner rather than later. He has a lot of admiration for Kevin Plank because of what he has accomplished with Armour. He feels the company stands for so much more than simply itself.
Nathanial Ru attended the McDonough School of Business at Georgetown University and graduated in 2007 with a BS in Finance. The same year he co-founded Sweetgreen with two other graduates. The restaurant was casual and fast with a sustainable kitchen. Their main focus was on local sourcing and sustainability. The first location was in the center of Georgetown and has expanded to 27 locations in six states. They plan to future expansion in the West Coast. Everything started because the three men believed their community needed a place to eat with healthy and delicious food and a dining option that was eco-friendly.
Nathanial Ru felt food should suit peoples values, tastes, budgets, communities and imaginations. Nathanial and the other founders started sweetlife in 2010.This was the biggest food and music festival in the region. The event brings in 20,000 attendees and offers high profile and cutting edge music artists. Food is available from farmers, local purveyors, food trucks and top chefs. Sweetlife represents health, good living, community, well being and sustainability. The event has turned into a party with purpose. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA